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Create Your Own Highlights
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Pitch Thesis
Turn everyday BeReals into a highlight video users can enjoy at their own pace and share on their own terms.
Scope: Notification Sound addresses the alert-recognition problem: users receive a BeReal notification but do not immediately hear, notice, or identify it. It does not solve late or missing push delivery, which should be measured separately.
01 — Problem
40 seconds
“Real memories deserve more than a rushed recap.”
- Users value looking back at their memories, but some find the monthly recap too fast to enjoy.
- The opportunity: give users more control over how they relive and share their moments.BeReal-Monthly-Recap-Feature-Audit-1.pdf
Visual: Existing recap screenshot with a callout: “Too fast to take it all in.”
02 — Insights
40 seconds
- The audit reports 14 of 22 recap-and-memory reviews as positive, or 63.6%; this is not a recap-only satisfaction score.
- Both quoted recap complaints request slower pacing; one also requests music and posting.BeReal-Monthly-Recap-Feature-Audit-1.pdf
Visual: Two insight cards: “Let me relive it” and “Let me make it mine.”
03. The Solution — Create Your Own Highlights